Upstream Buydown
Greenlite Program

Upstream Buydown

Greenlite’s expertise is partnering with National Retailers to distribute energy-efficiency products under Utility Efficiency Programs. Our partnerships with Major Hardware, DIY, Drug, Grocery, and Discounters allows us to reach demographics of all socio-economic backgrounds to promote the equitable availability of generous utility rebates.

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Program Overview

Greenlite has been partnering with major retailers across all channels for 20+ years and manages over 10,000 Retail doors. Our teams’ in-depth knowledge of the efficiency product category per channel, as well as hard-hitting merchandizing and promotional techniques, make Greenlite the go-to partner for Upstream Buydown Programs for over 95 Utilities.

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Program Overview


National Retail Partnerships

We’ve got you covered! From discounters to thrifts, all the way to your big box DIY stores, and everything in the middle!

Merchandizing Expert

Utility Branded Off-Shelf POP, Endcaps, Shelf-Talkers, you know it… Our marketing team’s on it!

Targeted Promos

Does your efficiency program have specific goals for a hard-to-reach sector? Just a particular county or demographic subset? If so, let us know! We can tailor a program to suit your goals.

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To find out more about Greenlite’s expertise in delivering hard-hitting promotions through our National Retail Partners, please fill in the enclosed form:

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