In the world of energy efficiency programs, we often obsess over what’s in the kit — the LEDs, the aerators, the power strips. And for good reason. These are the tools that save energy, lower bills, and empower households to take control of their consumption.
But here’s a truth the industry sometimes overlooks:
A great kit that’s poorly packaged won’t get installed.
At Greenlite, we’ve spent years refining our kit design — and one thing we’ve learned is that smart packaging is one of the most powerful tools to boost completion rates.
The Psychology of the Box
Unboxing is no longer just a retail concept. It matters in energy efficiency too.
When a customer opens a kit, the experience can either encourage immediate installation — or result in confusion and shelf-banishment.
We’ve tested this firsthand:
• Kits that clearly separate products into themed compartments (kitchen, bathroom, electronics) saw a higher usage rate.
• Printed step-by-step instructions inside the lid reduce friction, especially for non-English speakers or first-time users.
• Compact, organized packaging helps participants feel less overwhelmed and more inclined to act right away.
The goal is to create a sense of clarity, confidence, and urgency from the moment the box is opened.
The Completion Gap
Utilities often distribute thousands of kits with the hope that participants will install every item. But the reality? Completion rates vary — and packaging plays a bigger role than most assume.
A scattered, cluttered kit feels like a project. A clean, branded, intuitive kit feels like a gift.
We’ve seen that:
• Branded boxes with utility logos reinforce trust and purpose.
• QR codes linked to quick install videos significantly increase confidence.
• And when kits look cohesive, participants feel like they’re getting more value — not just a collection of random parts.
Packaging that Performs
Here’s what’s working in our most successful kits:
• Color-coded inserts that guide the user through installation by room.
• No plastic clamshells — just frustration-free, recyclable paper trays.
• Branded messaging inside the box that celebrates action: “You’re 5 minutes away from saving energy!”
• Clear indication of utility support to create a sense of legitimacy and accountability.
And there’s even more potential:
Utilities can further elevate their kit experience by customizing it for their brand and audience:
• Your branding, your message – on every inch of the box.
• Include a fun, branded insert or welcome booklet that helps drive installation and engagement.
• Take branding a step further by adding your logo to product packaging or even to the product itself — such as on a Nite Lite lens.
• Personalize the unboxing experience with interactive elements like QR codes to program videos, branded checklists, or a message from your team.
When the kit feels like a gift from your utility — not just a generic product box — installation rates soar.
Packaging = Program Success
In a sector where funding and ROI are under constant scrutiny, packaging is a small detail that makes a big impact. Better packaging leads to:
• Higher installation rates
• Fewer support calls
• Better program evaluation outcomes
• A stronger connection between utilities and their customers
At Greenlite, we’re not just building kits. We’re building completion experiences — and we believe packaging is the first step toward behavior change.
Let’s rethink the box. Not just as a container — but as a communication tool.
📞 1-877-255-0004
📧 info@greenliteusa.com
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